Quick, what's the worst way you can think of to have someone break up with you?
If you are an ex-Sex-And-The-City fanatic, my guess is you immediately thought of the episode where Big broke up with Carrie on a post-it note.
It'd be tough to get less personal or emotive than that.
Yet, today, we have news about the professional equivalent of bring broken up with on a post-it note. Being fired, over Twitter.
The downsizing company just happens to be Twitter itself, making this digital version of a pink slip a bit more understandable.
Twitter recently announced that its interim CEO, Jack Dorsey would be elevated to permanent CEO. Now, one of Dorsey's first orders of business is laying off 336 employees, almost 10% of Twitter's workforce. This morning, he confirmed the move with a tweet.
I guess there is no GREAT way to find out you are being fired, but I certainly wouldn't want to find out when I log into my Twitter feed. I imagine the office went crazy when everyone read that! It couldn't have been good for morale. Still, here at Casey & Sayre, we are huge proponents of promoting your company's core expertise. And in that sense, at least the announcement stayed "on brand". What do you think of Dorsey's Twitter announcement? Was it branding brilliance or just incredibly insensitive?
