LAX Gives Holiday Travelers a Doggie Destress!

Christmas and airports are usually thought to be a chaotic mix.  SO many people traveling at once, so much luggage and so many flight delays.  ARGH!  It's enough to stress out even the most zen-focused yogi!  

United Airlines has a solution for us and it's just about the cutest thing you've ever seen.  The program is called "United Paws" and is bringing more than 200 dogs to seven of the airline's hubs through Wednesday.

Yes, dogs!! Research shows that five minutes spent with a dog can decrease stress hormones and lower blood pressure.  So, the #UnitedPaws pups are specially trained "comfort dogs" and are led around the terminals by handlers so that stressed fliers can pet and play with the pooches!  

LAX will host the furry friends, as well as terminals in Chicago, Washington, Denver, Houston, Newark and Cleveland. There are already tons of Twitter and Facebook pics of travelers cuddling up with the sweet doggies.  It is enough to make me want to buy a last minute ticket somewhere!!  But don't worry if you aren't flying this Christmas.  LAX is funding a similar program, called Pets Unstressing Passengers (PUP), throughout the year!

And now, just for cuteness sake, here's some pics of the sweet doggies and their traveling friends. Happy travels!

What you didn't know about your favorite Starbucks drink!

Judging by the enormous line I waited in to get my Skinny Vanilla Latte this morning, it is safe to say that people LOVE their Starbucks drinks!  But when you take a moment to analyze just how genius Starbucks’ marketing is - you’ll start to appreciate the company too.  At Casey & Sayre, we specialize in generating buzz and publicity.  So, it is easy to spot others who excel in this!

Here are 3 social media tactics that Starbucks cleverly uses to get completely free publicity.

Create “Postable” Moments

Have you ever gone into Starbucks and had them spell your name in a completely crazy way on your cup?  What if I told you that’s on purpose!? Starbucks creates these postable moments by instructing its baristas to spell names like “Aaron” on cups like “Air Inn”.  The intention is to make the customer laugh and take a picture of the cup to post it.  Boom! Free advertising.

Build Context for Hashtags

Remember two weeks ago I talked about #RedCups?  Having a playful secret red cup emoji pop up when you tweet about your drink makes it fun and special to post about Starbucks. And who could forget using #PSL all fall while drinking their pumpkin spice lattes. Starbucks makes you WANT to post about them by creating additional context around your coffee experience!

Stir Up Your Own Buzz

Starbucks knows that people look forward to the reveal of its Holiday cups every year.  And this year, the decision to make the cups plain red has caused quite the stir.  But many blogs are now suggesting that Starbucks initiated and ignited the “story” that there were people UPSET about its plain cups.  And if so, it worked!  This simple move got the plain Starbucks cup talked about by just about everyone.  Big names like Ellen, Conan, Demi Lovato and even Donald Trump weighed in.  They say no press is bad press, so this is the type of free publicity that most brands dream of.   

So, is Starbucks genius or just popular?  Have you experienced one of these tactics?  Wonder how Starbucks would misspell Social Media Diva!? "So Shall Me Diadiva"?  "Soshil Mydya Dyveh"? Haha, no matter, it would surely make a #postable moment!

Your favorite holiday that you never knew existed! #NationalCookieDay

Friends, get excited.

Not only is it Friday (yay!) but it is a very special Friday, indeed.Today is #NationalCookieDay!

I swear, every year, Twitter brings to light more and more national "holidays" that I never knew existed, but that I now love!

National Cookie Day is one of those days!

You'll see lots of people tweeting about this and some cute pictures and recipe ideas, but let's get serious.  I want some actual cookies on National Cookie Day!  Assuming you do too, I found these three places you can get deals or FREE treats to celebrate!

WHOLE FOODSWhole Foods is offering all its delicious cookies for only 25 cents this week!  No joke, I'd get there fast if I was you!

INSOMNIA COOKIESIs offering a free chocolate chunk cookie with any purchase.  I've tried these in NYC and they are so good!  Sadly, we Angelenos don't have any Insomnia Cookie stores here, but the offer is also available for delivery online!

ROCKEFELLER CENTERGosh, what is up with NY being so much more cookie-friendly!?  Healthy LA strikes again.  But if you happen to be in downtown NY, stop by the Rockefeller Center Christmas Tree for some free cookies from DoubleTree by Hilton!  Smart branding.  You always get a couple warm cookies when you check in.  A nice touch every day — not just #nationalcookieday.

Now, go eat up!  And share a pic of you and your favorite cookie for #NationalCookieDay!