Whats New With Klout & Why Justin Bieber Hates It!

Have you checked your KLOUT score lately?  This week, the influence-measurement site launched major changes to its platform.  The updates are all reflected in a new algorithm determining the almighty Klout score.  The new scores factor in more data points (now 12 million compared to the previous 1 million) and include your influence on Twitter, Google+, Foursquare, Facebook, LinkedIn, Klout (through +K's received) and, for the first time ever, real-world influence through Wikipedia. 

This Wikipedia element is what some celebrities are finding to be a Klout katastrophe!  Justin Bieber, previously the only person with a perfect 100 Klout Score, watched his score decrease by almost 10 points.  Why?  Bieber has such a huge and cult-like following on Twitter that his score was puffed up beyond his true influence.  Now that Wikipedia is factored into the mix, his score has been humbled to a more realistic (yet still quite impressive) number.  Sorry Biebs, but you are still doing pretty well!

Next step for Klout looks to be a News-Feed like stream they call "Moments".  Keep a look out for that and be sure to check in with me here at Social Media Diva to find out the latest once it goes public!

Has your Klout score changed?  What do you think of the updates?

The Haircut Heard Around The World

 Oh, the world of social media!  Isn't it quite ironic that the day after I post about using Social Media for the good of all mankind, THIS happens.

Yes, my friends.  It's another Celebrity Haircut Heard Around The World.

Not since the Britney Spears Head Shaving of 2007 have we heard this much commotion over a haircut.

This week, Miley Cyrus is sporting a new 'do.  

Quite drastic, yes.  But I think in the picture she looks very cute and spunky!

The real amazement is how the Twittersphere reacted!  Thousands of tweets about Miley's new tresses hit Twitter this week, bringing "Miley Cyrus" to Twitter Trending status for days.

The public really was against the haircut.  That is, until word got out that she donated her hair to cancer patients. 

Miley's defiantly positive attitude was apparent through her tweets; she let the world know that she was happy with her choice.

She gave to a great cause and she seems so happy with it!  I say Rock it Girl!! 

What do you think of the backlash on Miley's haircut?  

Social Media Diva Book Review!

Welcome to the first Social Media Diva book review!  

Today, I am reviewing the New York Times Bestseller: WE FIRST: HOW BRANDS AND CONSUMERS USE SOCIAL MEDIA TO BUILD A BETTER WORLD.  What a title, huh!?  Sounds like my kinda book!   But, you may ask, what’s with the 3 out of 5 star rating?  Well, I will tell you.  

1) Half the book is not even about social media!

Basically the entire first half of the book, or more, hardly touches on social media.  Maybe a brief whiff here or there, but the bulk is much more political and critical of the capitalist economic system.  Now, I am all for reading people's opinions on just about anything, but this felt like a bit of a bait and switch.  The title should give an accurate description of the content of the book.  I do not feel that this title does that.  

2) Hits readers over the head with word play.

I love puns.  I love words and jokes or clever nuances of playing with words.  But I don't love people forcing them into normal nomenclature.  Here, author Simon Mainwaring has coined "WE FIRST" (as opposed to "me first") as a type of thinking.  Great.  A fresh concept and I love it.  But he loves it so much that he can’t stop using it.   "The WE FIRST mentality is...."   "In WE FIRST businesses, they...."  "A WE FIRST nation will only...." He even goes so far as to coin ANOTHER term -- "wedia".  I'm not kidding.  This is a form of MEDIA that has WE FIRST thinking. We-dia.  Has anyone seen the movie MEAN GIRLS?  If so, you'll know the quote, "Stop trying to make ‘fetch’ happen, it's not going to happen".   I digress. 

3) Saves the best to last.

The good part is that when the book does FINALLY talk more specifics about social media, IT IS GREAT!  I had to wade through the entire book to finally uncover some real gems in the last few chapters. The writer loaded all his best thoughts, information, inspiration into the final chapters.   My favorite was Mainwaring's exploration into the idea of social gaming inspiring new platforms for economic change and aid in third world countries.  Originally, it sounds like a stretch to inspire the general public to go from building a farm on Farmville to one in a struggling nation.  However, Mainwaring neatly puts the pieces together to make a clear picture of how this could be the future of "Social Gaming For Good", and he makes me want to be part of it!

All in all, three stars is not that bad.  The book definitely is worth a read- but, if you are in it for just the social media goods, skip the first half and read the ending first – just like I do with a good mystery!

Another Olympic Death By Twitter

Apparently Swiss soccer player Michel Morganella is not an avid Social Media Diva reader.  Or if he is, he chose to ignore my last post and my advice to think before you tweet!!

Thus, sadly, I have to report another Death By Twitter catastrophe.

On Monday, Morganella was expelled from the Olympics for tweeting an offensive comment after his team's 2-1 loss to South Korea.

He just couldn't bite his tongue (or hold his fingers?) and had to share with the world through Twitter that he wanted to beat up South Koreans.  While the actual Tweet isn't being reported much- translations being reported include slurs such as they should "burn", they are "a bunch of monogloids" and they are "a bunch of mentally handicapped retards".  

ARE YOU KIDDING!?  That is not even a joke.  While ill suited and wrong, you can at least make a mental leap on how Papachristou thought she was being clever last week.  This, however, Morganella's tweet is just blatantly violent.  

Not only was Morganella sent home from the Games, but his Twitter account was deleted and he may be banned from FIFA (Federation Internationale de Football Association).  

I hope I am wrong, but something tells me we haven't seen the end of Olympic Death By Twitter.