Monday, February 4, 2013

Superbowl XLVII Proves Need for Social Media Speed!!

We always say the world of social media is fast paced.  Long standing rules of marketing, public relations and consumer engagement have been flipped on their heads by the real-time quickness of today's digital world.  And this was seen on a national level during last night's Superbowl!  While Twitter quips and Facebook posts filled up the night, my top two performers for speed and agility are Oreo and @SuperbowlLights!
Twitter handle @SuperBowlLights is a classic look at timing in the social media space.  The handle was created as a joking nod toward- what else- the power outage!! Get this, within ONE HOUR of the moment the lights went out in New Orleans stadium, the handle was created, gained 25,000 followers and was being regulated and having tweets removed by the NFL.  ONE HOUR, people!  It has taken me long than that to get my hair done!

While the story of @SuperBowlLights is quick and impressive, I think @OREO outdoes them.  Mere minutes after the power outage, @Oreo tweeted this "You Can Still Dunk In The Dark" ad.  Wow.  The reason I find this more impressive is that Oreo is a large brand name.  It is owned by Nabisco, which is owned by Kraft--- you get the point? We are talking layers upon layers of approval in a typical decision making process.  But apparently, they are lean and mean enough to be quick and relevant when needed!  Kudos to Oreo!

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