Friday, November 15, 2013

What makes a Tweet Trashable?

Now you see it, now you don't!
That's how things have been lately in the Twittersphere. Unintentional, unwise and unsavory tweets by companies, brands and individuals are being deleted from Twitter feeds now more than ever. Of course, in today's world, even when it's off of Twitter, it's not gone forever. I've collected the best of this week's deleted Tweets in what I'll call: The Good, The Bad and The Ugly!
The Good:
Not all deleted Tweets are terrible. Yet, with all the fire-able offences out there today, it's dangerous to be even a little risque. That was likely the case with this Charmin tweet that was deleted earlier this week.
If you don't get it, Asgard is Thor's home planet. Also, Charmin "guards" your derriere. And because I love a good pun, I digress.
The Bad:
News Flash to sports figures!! Do Not Tweet When You Are Upset About Your Game! After Matt Barnes's ejection from the LA Clippers game last night, he tweeted some choice profanity about the incident. Bad idea. Barnes has been slapped with a $25,000 fine for his behavior and profanity. Of course, the tweet is deleted now, but- really- when will these people learn!!??
The Ugly:
Downright racist or demeaning tweets are another category altogether. Just ugly. Home Depot has been blaming its previous ad agency for their tweet that depicted two African-American drummers and a third man wearing a monkey mask with the caption "Which drummer is not like the others?" The tweet is now deleted, as is Home Depot's relationship with that agency and the job of the employee who posted the tweet. Home Depot's basically deflected all responsibility for the tweet. But for me, it's hard to believe Home Depot would give free reign to an agency to completely control their Twitter. Shame on them.

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