Friday, December 20, 2013

Will Facebook’s AutoPlay Videos Alienate Users?

Doesn’t it seem like every time Facebook makes a big change or announcement, people are up in arms about it? 

Well this week's news is no different!
Facebook confirmed Tuesday that it is rolling out video advertisements within users' News Feeds that will auto play on desktop and mobile.  

Yeah, kinda weird right?  So all of a sudden you are getting your daily updates from friend statuses and pics and then a random ad starts playing in your News Feed.  

It sounds annoying to me, and not what I want in my News Feed.  And I’m not alone.  Mashable has put out a flash poll and found 90% of people dissatisfied with this announcement.  Even more suprising is that almost 60% of people claim to hate it so much they would be willing to leave Facebook!

Now I highly doubt Facebook is going to lose that many of its users, but this certainly will change up your typical Facebook experience.  The company has been trying all different kinds of things to generate revenue through the otherwise free site.  Anything from paying for “stickers”, gifting to friends and the ever popular Facebook Ad.  These auto-play videos, though, are certainly the most aggressive of all the attempts.  

Do you think the ads will alienate Facebook users?  What do you think of them?

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