Friday, November 7, 2014

Is GIRL POWER the fastest way to go VIRAL?

We've gotta talk about #AlexFromTarget. 

I mean, if nothing else, we have to just bring it up.  It's only been a week since this young man's picture was tweeted as a "cute" bagger from Target.  But the week has certainly been eventful.  With his handsome smile and boyish good-looks, Alex has - without doing a single thing other than unknowingly had his picture tweeted - gained half a million followers on Twitter, been featured on the Ellen show and CNN and become one of the fastest and most popular memes of all times.

But perhaps the most unique aspect of the #AlexFromTarget phenomenon is that it might have been set up.  Strangely, earlier this week a company called Breakr claimed that it was behind the rise to fame of #AlexFromTarget.  

Breakr's CEO, Dil-Domine Jacobe Leonares, claimed that his company's goal of helping small content creators spread their content was the force behind the viral sensation of #AlexFromTarget.  And the key to this viral nature, Leonares claims, is girls.

"If you rally the fan girls, you can translate that following into a career," Leonares claims.  Sure enough, "fan girls" are powerful.  A lady sees a cute boy and tells her friend who tells her friend who shares it with everyone she knows.  I mean, really, the Jonas Brothers and Justin Beiber are just modern day version of Beatles fandom!  And, with social media today, the fandom rise is just that much faster.  Or in the case of #AlexFromTarget, takes place in a week!  Heck, he is in LA now looking for an agent!

So, there is still a lot of mystery surrounding #AlexFromTarget, who tweeted this morning that he had dever heard of Breakr. Hmmmm.  Well one thing I can agree on is that fan girls are really the key to getting anything to go viral.  That's why our firm, Casey & Sayre, always strives to bring young celebrities that appeal to teen girls to our client events!  Their tweets and instagrams go a long way in attracting interest and building fans!

What do you think of the sudden fame of #AlexFromTarget?

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