Thursday, September 3, 2015

VMA Craziness Heats Up Twitter

The VMAs have been a hotbed for controversy the past few years.  Typically, this controversy plays out louder and longer on social media.  Even today, a few days after the VMAs, Miley, Kanye and a host of other VMA topics are still trending worldwide.  And it is no wonder, the awards show has gotten crazier and crazier every year.  Plus, MTV has been focused heavily on increasing social media engagement.  For example, this year MTV created its own unique emoji for the show.  The neon-colored Moonman emoji is inspired by the Moonman-shaped award that is given to VMA winners.  All tweets that used the hashtags #VMA or #VMAs were tagged with this exclusive emoji. 

And, this tactic worked, blowing up engagement on social media.  In the US, 2.2 million people send 21.4 million tweets around the VMAs, up almost 70% from last year.  The hashtag prompted 4.19 million uses, almost threefold the 1.44 million hashtagged tweets from last year.  And, notably, the VMAs were the most-tweeted non-sports program since October 2011.  

What were the most tweeted about moments?  Get ready for a countdown!  And, you might want to hold on to your seats, these crazy moments make for one bumpy ride!

5. Taylor Swift and Kanye (27,162 tweets)
Taylor and Kanye have had an awkward relationship since he famously interrupted her acceptance speech in 2009.  This year, she introduced him at the VMAs!

4. Nicki vs. Miley (27,441 tweets)
Miley Cyrus and Nicki Minaj went head to head with snarky criticism that was sparked earlier this year when Cyrus bashed Minaj in the New York Times.  

3. Justin Bieber's breakdown (80,136 tweets)
Justin Bieber knows how to blow up social media.  His tearful breakdown after his performance of "What Do You Mean" prompted an outcry of its own.

2. Miley's malfunction (147,285 tweets)
Common, did you really think you'd make it through an awards show without a wardrobe malfunction?

1. Kanye's speech (551,466 tweets)
He can't really be running for president, can he?  I wouldn't put anything past Kanye West, and the rapper's 10 minute long acceptance speech ranked as the top-tweeted moment of the VMAs!

What was your favorite moment of the VMAs?  

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