Monday, November 2, 2015

#RedCups and Secret Emojis

Move over, Halloween.  If Starbucks has a say, we are officially in Holiday Season!

This weekend launched the Starbucks Holiday Cups, lovingly now called "Red Cups", and the internet's going crazy.

Starbucks'  #RedCups hashtag has been trending on Twitter since the cups launched on Sunday, and the company created a Twitter-specific emoji just for the launch! Here's how it works, because you can't just go searching for the secret emoji.  Twitter users simply type the hashtag #RedCups within their tweet, and the special emoji will pop up next to it!  I love this idea and think it is a fun and interesting way to promote a hashtaginto trending zone!

Even though we have at least another month before winter starts, I am always in favor of a little festivity, and some great marketing techniques!

What is your vote?  Too early for the #RedCups, or just in time?

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