#MostTweetsEver

The World Cup is such an awesome time!  The fans are intense!! Very intense.  Maybe I am a fair-weather soccer fan... I don't really follow during a normal season.  HOWEVER, the excitement around the World Cup is electrifying and I think it's cool that even casual fans of soccer want to be a part of it!!

And, it is electrifying all over the globe.  A great way to see that take shape is over Twitter. Last week's Brazil vs. Chile game attracted - get this -  over 16.4 million tweets!! This makes the game the most tweeted game of the World Cup thus far, and possibly the most tweeted sports event EVER!!  Let's put this into perspective.  Sometimes we throw around numbers like "16.4 million tweets" and don't really comprehend how many that is!  There are about four million people living in Los Angeles.  So this would be like every single person in Los Angeles, New York and Chicago tweeting - and then some!!

Twitter Handles such as "TwitterData" take note of the trends on the site during crucial moments of the game.  For example, in the Brazil vs. Chile game, the most tweeted moment - raking up almost 389,000 tweets in a single minute - was the moment Chilean defender Gonzalo Jara missed a crucial penalty kick allowing Brazil the win.  

It's also amazing to see the impact of how global Twitter truly is!  USA may be out of the World Cup, but we can still cheer for the winner of most tweets!!

Timing is still everything!

Earlier this year, I shared a bit with you guys about the best time to post to Twitter for clickthroughs.  Click  here to refresh your memory. 

This week, Mashable reported some data on timing of Facebook posts that we social media enthusiasts can try for ourselves to determine if timing really affects how many responses you get. 

But, first, a few tips I found insightful from the same Mashable data.  Granted, some of these seem gimmicky to me, but apparently stimulate a lot of interaction:

•  "Fill in the blank" posts garner 4x more comments than the average post.
• One of the best calls to action is "Caption This!", which gets 5.5x more comments than an average post.  
• Calls to action really motivate responses.  Commands such as "Like this!" "Caption this!" or "Share" get interaction rates almost 50% higher than average. 

Okay, now back to the timing issue.  Get this, the times reported for optimal interaction on Facebook are entirely different than those for Twitter.  The new data shows that weekends and non-peak hours are actually the best times for Facebook posts to generate interaction. So I am posting this today, Saturday, just to follow these new findings! This makes me curious... are these arbitrary numbers or do Twitter users and Facebook users really interact with postings on almost opposite timeframes?  

My guess is that the difference is more people spend time on Facebook on the weekends.  Digitally connecting with friends, making and sharing plans and Facebook stalking area ll great weekend activities.  And Twitter is a favorite of business, political and academic people who would more naturally tweet during the workday. 

How about you, do you interact with posts on Facebook at the same general times as you do with those on Twitter?  How, if at all, does your usage of the two sites differ?