My name is Social Media Diva, and I approve this message.

 

Ahh, the telltale sign of election season used to be just all those ads on TV!  But this is being called the Social Media Election which means that campaigns now have a huge presence in social media so there's really no getting away from them!  It's going to be interesting to see just how effective these social media campaigns are, and which candidate is doing it better.

I love this new interactive infographic from Unruly. It's the exclusive measurement tool for tracking the 2012 Presidential race's social media video sharing activity. In a fun and engaging way, the display shows the number of shares each candidates' video content receives across blogs, Twitter and Facebook.

Not only is it interesting to see the number of shares (which are updated twice a day until election day) but the site also shows the most shared videos for each campaign. Some are funny, some are serious, some are not so nice.  But with over 10 million shares, it seems to me that social media will make a difference in who becomes our next President.

Check it out here.

Proof Your Work, People!

Proof your work, people!

Mitt Romney’s campaign released a new iPhone app yesterday called “With Mitt”.   All in all, a great idea for a simple app that lets you use different Mitt-promoting, stenciled overlays on the pictures you take.  Whoever you might be voting for, the designs are quite nice looking.  But that’s not what brought this app into the news today.  Let’s just say one of the overlays would have failed a standard spell check.

In the first version of the app, one stenciled overlay reads:

 “A Better Amercia”

I’m not joking.  That’s what it said.  A better A-M-E-R-C-I-A.

COMMON!

How does this happen?  That doesn’t even LOOK right!  I am not making a political statement here.  Heck, Obama’s campaign has had several blunders (57 states, anyone?).  We are all human.  Plus, I’m sure Romney didn’t write the app himself.  But, people have GOT to double check things.  Seems like a pretty big accident, don’t you think?  If I was a conspiracy theorist, I’d be all up in arms about this one.

Alas, I am not. I am Social Media Diva!  So, I am up in arms about this blowing up the social media world. The biggest irony of this explosion is that the app itself encourages sharing the pictures on Facebook and Twitter.  And that’s exactly what happened.

Tumblr now has a whole page entitled “Amercia is with Mitt!” which is dedicated to the erred stencil.

Even Mitt’s promoted hash tag “WithMitt” – used initially by the Romney campaign to announce the app – has pretty much been hijacked with images of the mistake.  And to top it off, #Amercia was trending on Twitter last night and into this morning. 

And while the app might be talked about more than anticipated, I’d guess team Romney will be triple checking everything in the future.