Emmy Awards Edition: Can you really PLAN a Social Media/TV Moment?

There are some live TV/ Social Media moments that are just pure gold.  Think of Ellen's famous selfie during the last Oscars that went viral, or the Oreo ad from the Superbowl power outage in 2013.  But last night's Emmy Awards makes me wonder if those moments just can't always be planned.  

This year's Emmys were advertised as being the "Most Social Media Friendly Event Ever", with brands from Twitter to Facebook to Pinterest getting in on the action.  Pinterest pages being updated in real time with fashion content.  Twitter debuted a zip-line camera feed.  Even video vignette mogul Vine joined the party with a "360-station" to record videos on the red carpet.

But.... looking back on the event.... what really STUCK?

You know the phrase, "If everything is a priority, nothing is a priority"?  I think of that about last night's Emmys social media presence.  There was just too many things all trying to happen.  No one event could capture enough attention to really make it monumental.

Sure there were many tweet-worthy moments.  The Robin Williams tribute was beautiful, Sofia Vergara's spotlight on the spinning pedestal, the audience "Q&A", but I'd be surprised if we were referencing any of these as social media "hits" a year from now.

What did you think of the Emmys?  Any awesome moments I'm just not seeing?

Best Social Media Moments from the 2014 Grammys!

Did you watch The Grammy Awards last night? Did your favorite artist win? The Grammys is HUGE on social media- definitely one of the most-tweeted events of the year. To this point, last night there were over 15 MILLION Grammy related Tweets! And we shouldn't let that get to our HEADS. Okay, that is a terrible attempt at a pun but it is strange to me how many of the tweets have to do with heads, hair, helmets and hats!!

Here we go:

HAIR:  If you watched Taylor Swift's lovely performance of her song "All To Well", you might have taken a quick break to the mirror to practice your own hair flip! Taylor's wild head flails landed her with massive amounts of tweets (many hoping her neck isn't sore today!) and even several Vine videos like these ones!!

HELMETS: Daft Punk, notorious for not showing their faces due to helmets and robotic wear, managed to go through the entire night fully donned in helmets and not saying an entire word! Needless to say, after winning four Grammys including album of the year, the Twittersphere had enough to say for the both of them! ,

HATS:  This might have been the most talked about article of clothing on Twitter last night. That means a lot too because the "style" chatter about the dresses and shoes and jewels and costumes was, as usual, plentiful. Pharrell's lovely hat. And while most of the Twittersphere laughed at it, Pharrell did fine for himself, never once missing a beat with this hat and also taking home two Grammys for Record of the Year and Producer of the Year. AND this hat gave us one of the BEST brand tweets of the night. Actually, I am going to go out there and say this might be one of my favorite brand tweets of all time.  It is relevant, current and SO tied into the company's brand that it almost seems too good to be true. Thanks, Arby's, for restoring my faith in branded tweets!!

What was your favorite GRAMMYs moment??

 

A New Spin On "Six Seconds of Fame"

There has been a lot of movement lately in the short-video sharing space.  Whether it is Vine or Instagram, people love it.  But what about making a living from it?  Or how about using it to gain a life of fame and fortune?

Well, get this, Gary Vaynerchuk, a legendary brand consultant and author, is starting a talent agency specifically for stars of Vine.  Yes, those who have garnered large followings for their 6-second videos will now have a new avenue to achieve fame.  The agency, reported to be called "Grape Story" will capitalize on the skill set needed to create compelling and popular stories in mere seconds.  

And this new set of digital starts already has a company looking to hire them!  Apparently, Virgin Mobile is looking to contract the clients of Grape Story for new partnerships.  And according to Vaynerchuk, this could mean big bucks.  He thinks an average of 20 videos a year could make someone a great living.  Wow.  Living off of work that takes you a total of 2 MINUTES seems crazy.  What do you think about this new kind of fame?