Thursday, July 10, 2014

World Cup: Breaking Twitter Records Left and Right!

Well, the ink has barely dried on the last "Most Tweeted Sporting Event Ever" award, when the World Cup is at it again.
Tuesday's Brazil vs. Germany game has stolen the coveted "Most Tweeted Sporting Event" title from last week's Brazil vs. Chile game.
Tuesday's game was pretty crazy- with Germany beating Brazil 7-1 and several other scoring records being broken.   And as far as the Twitter record goes, it actually CRUSHED the previous record (much like Brazil got crushed in the game!!).  Last week I reported that the Brazil vs. Chile game had over 16 million tweets.  Well, Tuesday's match brought the number to 35.6 million tweets!!!  And with yet another record-breaker, Germany's fifth goal, scored by Sami Khedira, recorded over 580 tweets per minute (TPM), setting the record for the highest TPM for an event.  

So, what's the common denominator?  Think that tweets will go back down now that Brazil is out?  Will we break the record again during the World Cup?  Only time will tell, but I can't wait to see!

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