It Was A Super Social Super Bowl!

The Patriots might have been named champions last night, but the Super Bowl itself also won a prize.  Namely, the "most tweeted Superbowl ever".  

With 28.4 million tweets, almost 20% more than last year's game, Super Bowl XLIX was a huge social media success.  

The game's three most tweeted moments were stacked toward the second half: 

3) The end of Katy Perry's halftime show (284,000 tweets per minute)

2) The moment the Patriots finally won the game (379,000 tweets per minute)

1) Malcolm Butler's interception, 20 seconds before the game ended (395 tweets per minute)

But, as we know, the Twittersphere doesn't end at the game itself.  Super Bowl commercials are a huge deal in the social media world.  In fact, almost half of the 66 TV advertisements that aired during the game incorporated a specific hashtag for viewers to tweet promoting the spot or the brand.  Facebook and Snapchat took home a piece of that action too, both being mentioned in commercials including the "Pitch Perfect 2" movie spot, which was Snapchat's Super Bowl debut.  

How do you think the brands did?  What was your favorite Super Bowl commercial?

World Cup: Breaking Twitter Records Left and Right!

Well, the ink has barely dried on the last "Most Tweeted Sporting Event Ever" award, when the World Cup is at it again.

Tuesday's Brazil vs. Germany game has stolen the coveted "Most Tweeted Sporting Event" title from last week's Brazil vs. Chile game.

Tuesday's game was pretty crazy- with Germany beating Brazil 7-1 and several other scoring records being broken.   And as far as the Twitter record goes, it actually CRUSHED the previous record (much like Brazil got crushed in the game!!).  Last week I reported that the Brazil vs. Chile game had over 16 million tweets.  Well, Tuesday's match brought the number to 35.6 million tweets!!!  And with yet another record-breaker, Germany's fifth goal, scored by Sami Khedira, recorded over 580 tweets per minute (TPM), setting the record for the highest TPM for an event.  

So, what's the common denominator?  Think that tweets will go back down now that Brazil is out?  Will we break the record again during the World Cup?  Only time will tell, but I can't wait to see!