Friday, October 4, 2013

What Breaking Bad and Oreos Have In Common

If you haven't watched the final episode of Breaking Bad, stop reading now.
Great, I figured since it's been almost a week since the final episode, it was pretty much safe to write about this.  Remember during last year's Superbowl blackout when Oreo placed that awesome real-time ad on Twitter?  Well, people are referring to similar real-time marketing efforts "Oreo Moments" now (how's that for some residual branding!). 
And the series finale that had everyone talking had some pretty great attempts at "Oreo Moments". 
I've listed my favorite three below.
Clorox on Twitter: Maybe the most similar to the Oreo Moment, is Clorox's tightie whitie ad.  Granted, this seems less real-time than the Oreo ad because it is a nod to Walter's choice undies, which was part of the plot line for years now.  This could have easily been thought up months ago and just ready to tweet.  Still, I like the tie-in. 
Century 21 and Craigslist:
Using a little bit of a different avenue, Century 21 pulled a clever stunt just hours before the finale's start by posting a fake ad for the White's New Mexico home on Craigslist sales page.  The ad claimed it was selling the ranch style Albuquerque home and called it "fit for a king" as well as a host of other insider tidbits in the description. 
Truvia on Twitter: Here's the REAL spoiler alert, which goes along with my personal favorite ad for this blog.  Background: In the final episode, Walter kills someone by replacing her choice sweetener, stevia, with poison. This Truvia ad makes my #1 spot because it's clever AND was obviously thought up in real-time as the finale aired.  Granted, the ad didn't post for a few hours after the show.... but still, the edginess of the tweet probably had to clear some level of lawyers!

How about you?  See any other "Oreo Moments" in the Breaking Bad series finale??

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