Best Social Media Moments from the 2014 Grammys!

Did you watch The Grammy Awards last night? Did your favorite artist win? The Grammys is HUGE on social media- definitely one of the most-tweeted events of the year. To this point, last night there were over 15 MILLION Grammy related Tweets! And we shouldn't let that get to our HEADS. Okay, that is a terrible attempt at a pun but it is strange to me how many of the tweets have to do with heads, hair, helmets and hats!!

Here we go:

HAIR:  If you watched Taylor Swift's lovely performance of her song "All To Well", you might have taken a quick break to the mirror to practice your own hair flip! Taylor's wild head flails landed her with massive amounts of tweets (many hoping her neck isn't sore today!) and even several Vine videos like these ones!!

HELMETS: Daft Punk, notorious for not showing their faces due to helmets and robotic wear, managed to go through the entire night fully donned in helmets and not saying an entire word! Needless to say, after winning four Grammys including album of the year, the Twittersphere had enough to say for the both of them! ,

HATS:  This might have been the most talked about article of clothing on Twitter last night. That means a lot too because the "style" chatter about the dresses and shoes and jewels and costumes was, as usual, plentiful. Pharrell's lovely hat. And while most of the Twittersphere laughed at it, Pharrell did fine for himself, never once missing a beat with this hat and also taking home two Grammys for Record of the Year and Producer of the Year. AND this hat gave us one of the BEST brand tweets of the night. Actually, I am going to go out there and say this might be one of my favorite brand tweets of all time.  It is relevant, current and SO tied into the company's brand that it almost seems too good to be true. Thanks, Arby's, for restoring my faith in branded tweets!!

What was your favorite GRAMMYs moment??

 

Super Bowl Sunday: Pick A Side!

Football fans across the nation are getting their TVs ready, their refrigerators stocked and their favorite team's jersey out in preparation for Super Bowl Sunday!  Let's add to that list this year and get the computers and mobile phones out because social media "Super Bowl style" is already in action.

An interesting trend is developing in social media this week as we lead up to the big game.   

Usually all the Twitter-sphere is focused on is how excited we are about the commercials!  Sure, maybe you get an occasional "GO TEAM" or "BEAT THE OTHER TEAM", but that's about it.  This year, even the potential postponement of the Super Bowl (yeah, yeah, this is being talked about but I'll believe it when I see it!) is being dwarfed by something even BIGGER.  Ever since Richard Sherman gave a heated rant about his game-winning play and deep-seated rivalry with Michael Crabtree last week, social media has been abuzz with harsh criticisms, witty memes and heartfelt defenses of Sherman.  This is feeding the pre-game social media chatter to be more and more about the actual game and its players!!

So this Super Bowl Sunday, you need to pick a side!  No, I don't mean about who wins.  I mean about social media's biggest debate: Richard Sherman, love him or leave him!  Your time to pick a side is dwindling, so to help you out, I've found you quick links to the most popular arguments on both sides.  Check them out below, and let us know your vote in the comments!

LOVE HIM  OR   LEAVE HIM

Couldn't Dr. King Have Gotten 140 Characters All To Himself??

It's kinda becoming cliche.  Every national holiday or big media event, brands tweet and try to supply relevant content about the day, mixed with a message about their brand.  Well MLK day was no different.  While there were less HUGE disasters, it seems like people are still struggling to get this right.  So, let's dig deeper into these struggles and cross our fingers that we can get it right next time!!

Struggle #1:  Squeezing yourself in, i.e. "The ME TOO!"

Example: PETA

Reason: Look, I am an animal LOVER.  Play me one of those Sara McLaughlins and I am bawling like a newborn baby.  But, newsflash, MLK day isn't about animals.  So why try to sneak your agenda in?  Can we not give Dr. King 140 characters to himself!?

Struggle #2: Making it about you, i.e. "The LOOK AT ME!"

Example: Canoe and Kayak Magazine

Reason: WHAT?! What does this even mean?  At least PETA was trying to tie themselves into the theme of hardship and struggle.  This is just lazy.  How does kayaking "honor" MLK? I don't understand.  If your content is not relevant to the day, try making it relevant to an experience.  This tweet would have made a lot more sense with "Celebrate the long weekend by checking out these dream sea kayaking trips."  Then, have a separate tweet to wish people Happy Martin Luther King Day.  Geez. 

Struggle #3: Trying too hard, i.e. "The NICE TRY"

Example: Chicken Of The Sea

Reason: This comes down to knowing your brand and having a consistent brand voice. Honestly, it's not a terrible effort by Chicken Of The Sea.  But, common.  I can't take this seriously!  The tweet seems like it is being spoken by your mascot, this blonde Barbie-like mermaid girl holding a magic wand.  So while a lovely quote, the tweet as a whole doesn't seem consistent with the lighthearted and quirky brand. 

Did you see any tweets you thought were worse than these?  Any that you particularly liked?